The Foundations of Product

What is Product Management (PM)

Product Management has been defined in several ways over the last few decades. Lets start with it origin: PM was first defined in modern era in 1931 by Neil H. McElroy at Procter & Gamble. He wrote the memo which focussed on roles of brand advertising, promoting the product, tracking the sales and holistically managing the product life cycle. In early years the concept of PM was to understand the needs to customers and focussing on the branding around those needs.
David Packard and Bill Hewlett, founders of Hewlett Packard (HP) defined the PM into its next phase. HP team structures